Top 10 Ways to Get Ready for RECon

The upcoming ICSC RECon convention has been referred to as the ‘Super Bowl’ for the commercial real estate industry. With the season’s most important game less than two weeks away – it’s important to get your head in the game early to maximize your three days at the conference. Some RECon ‘rookies’ recently asked me how to prepare for the ‘big game’ and I shared my top 10 tips:

Women Leaders of PECO: Candace Gschwind

Our May Women Leader of PECO is Candace Gschwind, Leasing Professional. Candace joined Phillips Edison in 2012 as a Leasing Assistant and her energy, enthusiasm, and love of learning have propelled her career since. 
 

Tipping Point: Grocery Industry Poised for Rapid Innovation in Next Five Years

Amazon’s purchase of Whole Foods marked a tipping point for traditional grocers… not toward their demise, but toward rapid innovation. The e-commerce giant’s entry into the grocery industry challenged grocers to take a close look at how their customers define convenience, and how grocers can meet those expectations. The result: an exciting period of innovation unlike anything we’ve seen in Phillips Edison’s 25+ years in business.

The Magic Word Isn’t Really Magical

Have you ever tried to get someone to do something they didn’t particularly want to do? Maybe you’re a manager and you asked one of your team members to do a tedious task. Or you asked a co-worker to help out with something really frustrating. Perhaps you’re a parent trying to get your children to do their homework. Or maybe you’re a customer, asking a sales rep to go the extra mile. Whatever the request, you probably met with resistance. It might not have gotten done at all, was completed but not quite the way you wanted, or maybe it got done - but took forever.

Leverage Can Hamper PE-Backed Retailers’ Ability to Innovate

Heading into 2019, the biggest concern for commercial real estate landlords isn’t simply the threat e-commerce poses to retail tenants. A more poignant question about e-commerce disruption might be this: Does the retailer have the financial freedom to respond?

The Last Dance

Life is full of firsts and lasts – both of which we mark with things like birthday parties, baby showers, graduations, photographs and keepsakes. But somewhere in the middle of all of that, we forget to appreciate the in between – the moments that happen as we are moving from first to last. And sometimes, those in between moments hold greater significance than any milestone we consciously look toward or mark.

 

Instagram for B2B: Six Best Practices

Instagram currently has more than 800 million users on a monthly basis, making it a huge platform of opportunity for B2B brands. Although you may think that your company or brand isn’t relevant on this platform, there are thousands of companies and brands using Instagram to bring awareness to their services and products, engage with their audience and to attract new clients and customers.

Changing Times: Grocers Evolve with Shifting Consumer Habits

In an environment where consumer shopping habits are rapidly changing, grocery stores are standing out among their retailer peers for their adaptability.

Over the past decade, there’s been a significant shift in the way families approach meals, how they think about food and even the way most individuals choose to spend money. These profound changes underpin a facelift within the modern supermarket that is helping grocers continue their legacy as a necessity-based retail center that is vital to consumers’ daily lives.

Retail Intel: A PECO Podcast for the CRE Professional

How do you spend your commute to work? Pretending you’re a guest on Carpool Karaoke, frantically screaming at bad drivers, or calmly engrossed in your latest podcast download? For me, it’s (usually) a new podcast episode I’m tuned into. I am an avid podcast listener and subscribe to a variety of series. Naturally, when it came time to brainstorm new marketing initiatives for Phillips Edison’s National Accounts team, a podcast series jumped to mind since we’re already out and about meeting with retailers across the country. Thus, Retail Intel was born.

Your Job Isn’t Your Job Description – The Relationship Between Employer and Employee

Phillips Edison’s Chief Marketing Officer, Cherilyn Megill, recently wrote a blog about first jobs and the incredibly valuable lessons we often learn from them. In it, she talked about a conversation she and I had regarding my own first job at a sub shop. That got me thinking about all of the jobs I’ve held and, of course, in true over-thinker fashion, the whole train of thought snowballed.

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